Ilja van Eck and Dennis Snellenberg are two designers and colleagues who decided that they wanted to launch a business together. Initially they thought that they might try selling Webflow templates, but selling one-to-many designs went against the creative nature of the work that they enjoy most.

Realizing that the work samples they often shared on social media were just being "borrowed" by other designers—for free—they decided to instead build a library of their favorite designs, code components, and other work.

Osmo was born.

Through consistent audience building, high quality work, and an email list that gave prospective members a taste of their work Dennis and Ilja orchestrated one of the most successful membership launches we're seen—raking in $100,000+ within 48 hours of launching their site.

Here's how they did it, as told by another Outseta customer—Daniel Wirtz.