Outseta for SaaS

Build your SaaS start-up with Outseta

SaaS has been a big deal for 15+ years now—if you think about it objectively, it’s incredibly bizarre that in all this time no one has built a product that offers all the table stakes functionality required to launch a SaaS product.

If go-to-market and speed is key to winning for SaaS companies, then @outseta is such an unfair advantage. Holy shit this is amazing.

Q for SaaS founders: what portion of your app do you wish, in hindsight, that you (or your team) hadn’t built from scratch yourself?

I'm honestly surprised an off the shelf framework for SaaS companies doesn't exist yet. Users, permissions, notifications/email, internal dashboards, recurring billing, etc. are pretty universal.

Turns out it didn’t exist, so we built it ourselves


Authenticate users with an email & password or their Google account.


Support one-time payments, individual or team based subscriptions, per user pricing, and usage based pricing models in minutes.

Transactional emails

All your transactional emails are ready to go out-of-the-box and fully editable.

User engagement tracking

Track user engagement with your product directly on their CRM record.

Developer or no-code ready

Integrate with webhooks, Zapier, a robust API, or no-code!

You know—the scaffolding that all SaaS products require. And then there’s the tools required to support the full customer lifecycle—CRM, email, help desk, and reporting are all “must haves.” 

Outseta is the only technology agnostic tech stack that integrates with any development framework so you can launch fast, serve the entire customer lifecycle, and get back to what matters most… building your core product.

A hypothetical user flow with Outseta

A new visitor lands on your site

Ask questions

Help visitors on the fly in the moment they need it.

  • Keep track of conversations in Outseta dashboard
  • Track your sales pipeline with Outseta deals
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Live chat
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Select plan and sign up

Allow visitors to choose from your subscription options, select a payment term, and purchase a subscription.

  • Run pricing experiments without a developer
  • Account record created in Outseta CRM
  • New members automatically added to your Circle community
  • Automatically pay commissions to Rewardful referral affiliates


User logs into your app and is shown the appropriate version of your product based on their subscription tier.

  • Track user engagement within your product
  • Use engagement data to improve sales efficiency
  • Provide proactive and tailored customer support
  • Set up activity notifications to keep your team in the know
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Email segments and drip

Receive drip 
email sequence

Create a helpful onboarding email sequence to help get your users up and running.

  • Automatically added to Onboarding drip email sequence
  • Added to Subscribing segment for future campaigns
  • Send product updates, newsletters, and marketing campaigns
  • Set up automated email marketing sequences to nurture leads

Get help when 
they need it

User submits support tickets, asks questions via chat, or reads knowledge base articles when they need help.

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Knowledge base
Support ticketing

Upgrade their subscription!

Users love your product and decide upgrade themselves at any time to a higher subscription tier.

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Increased customer lifetime value

Keep track of LTV with Outseta revenue reporting

Skeptical? Think we can’t possibly do all of these things well?

We get it! If we were in your shoes, we’d have the same concern. Let’s tackle this objection head on…

  • We’ve been quietly building this product for over 5 years now. Our name might be new to you, but this is a project years in the making. We’re in this for the long haul.
  • Check out our origin story—we’ve built large scale, mission critical SaaS products before. This included building what was essentially an early version on Outseta at Buildium, much of which we used to bootstrap the company to about $7M in ARR.
  • Yes, we don’t offer feature-for-feature parity with many of the point solutions we compete against. Mailchimp offers hundreds of email templates for you to choose from—but how many are you going to use? 
  • Start-ups have more basic needs than bigger companies. The features we’re missing tend to be either integration with other tools (not as relevant given what we offer, although Outseta is very extensible) or features that help companies go significantly up-market (and aren’t relevant to an early stage start-up).
  • Our billing and authentication tools are particularly robust—we’ve invested the most effort here over the last 5 years because these features ultimately power your SaaS product.

Get back to building your core product